Strategist

Grey Global Group

New York, United States
On-site
Consumer insights analysis
Competitive market research
Creative brief development
The role involves crafting compelling brand narratives by uncovering deep consumer insights and cultural trends

Job Summary

  • The role involves crafting compelling brand narratives by uncovering deep consumer insights and cultural trends.
  • Candidates will collaborate with senior teams to create actionable brand strategies that inspire Famously Effective ideas.
  • The position requires a hybrid work approach with required in-office days and potential travel to Las Vegas and Cayman Islands.

Matching Summary

The role involves crafting compelling brand narratives by uncovering deep consumer insights and cultural trends.

Skills & Requirements

Must-have

  • Consumer insights analysis
  • Competitive market research
  • Creative brief development
  • Data synthesis capabilities
  • Integrated marketing strategies

Nice-to-have

  • Passion for culture and storytelling
  • Social first communication planning
  • AI impact on marketing landscape
  • Trend forecasting familiarity
  • Collaborative cross-functional teamwork

Key Requirements

  • 2+ years of experience in strategy or brand planning
  • Strong understanding of qualitative and quantitative research methods
  • Proficiency in audience segmentation and competitive intelligence

Work Rights

Not specified

Tailored Resume

Cover Letter