Not specified; benefits: 25% staff discount; hip i...
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5+ years experience in crm or digital marketing
Strong understanding of email and app channel management
Experience working with marketing automation platforms
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H&M is seeking an Owned Media Lead in Athens, Greece, to oversee CRM communication across owned channels like email and SMS while leveraging customer data for personalized marketing strategies. The role involves collaboration with various teams to ensure alignment between global and local marketing efforts, contributing to customer engagement and membership growth.
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Job Summary
You will plan and optimize CRM communication across email, push, SMS, and WhatsApp for the Sales Market Greece including multiple countries.
The role involves leveraging marketing automation platforms to create data-driven, automated customer journeys that support commercial goals.
Employees receive a 25% staff discount on all H&M Group brands, private health insurance, and a hybrid work model.
Matching Summary
Match Score: 75
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H&M is seeking an Owned Media Lead in Athens, Greece, to oversee CRM communication across owned channels like email and SMS while leveraging customer data for personalized marketing strategies. The role involves collaboration with various teams to ensure alignment between global and local marketing efforts, contributing to customer engagement and membership growth.
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Salary
Not specified; Benefits: 25% Staff discount; HIP Incentive Program; Private Health and Life Insurance; Food Vouchers; Long Service Reward; Baby Birth Gift Card; Retirement Reward; Referral Bonus; Hybrid Work Model
Skills & Requirements
Must-have
5+ years experience in CRM or digital marketing
Strong understanding of email and app channel management
Experience working with marketing automation platforms
Fluency in English written and spoken
Nice-to-have
Confident communicator and strong stakeholder manager
Proactive, curious and solution-oriented mindset
Experience in international stakeholder-rich environment
Collaborative and comfortable working cross-functionally
Key Requirements
Degree in Marketing, Communications, Business or related field
5+ years of experience in CRM, owned media or digital marketing
Experience preferably within retail or e-commerce sectors