Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices
Job Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Conduct visits to the facility to assess, train and monitor administrative staff. Create action plans as needed to facilitate growth and development.
Matching Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Skills & Requirements
Must-have
Develop marketing and public relations programs
Maintain and increase facility census
Develop and maintain policies and procedures
Oversee customer satisfaction surveys
Provide training on internal communications
Conduct monthly departmental meetings
Maintain liaison with community leaders
Prepare departmental operating budget
Nice-to-have
Create atmosphere of warmth and personal interest
Participate in community service groups
Creative support for resident programs
Key Requirements
Bachelor’s Degree or equivalent experience
Ten (10) years’ experience in marketing/public relations in a health care setting