Merkle powers the experience economy with a heritage in data science and business performance, delivering holistic, end-to-end experiences that drive growth, engagement, and loyalty
Job Summary
Merkle powers the experience economy with a heritage in data science and business performance, delivering holistic, end-to-end experiences that drive growth, engagement, and loyalty.
The Google Analytics Consultant will analyze highly complex data sources, identify trends and patterns, and perform root cause analysis on data anomalies.
This role involves developing Measurement Plans, testing and debugging analytics data collection, and generating insights for revenue/growth prediction and customer segmentation.
Matching Summary
Merkle powers the experience economy with a heritage in data science and business performance, delivering holistic, end-to-end experiences that drive growth, engagement, and loyalty.
Skills & Requirements
Must-have
Google Marketing Platform
Web Analytics
Tag Management Platforms
Visualization Platforms
data analysis
actionable recommendations
Nice-to-have
simplify data and tell a story
HTML, JavaScript knowledge
Digital Marketing knowledge
Marketing Analytics knowledge
Key Requirements
6 months to 1 years of experience
Bachelor’s degree in computer science, Information Systems or Statistics