Senior Marketing Manager, Home Buying - 12 Month Secondment

CBA New Digital Businesses Pty

Sydney, AU
End-to-end home loan acquisition
Go-to-market activity
Creative and media performance
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals

Job Summary

  • The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world‑class marketing campaigns with creative flair.
  • We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

Matching Summary

The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.

Skills & Requirements

Must-have

  • end-to-end home loan acquisition
  • go-to-market activity
  • creative and media performance
  • strategy development and insights
  • paid media strategy and execution
  • customer acquisition and growth

Nice-to-have

  • customer at the heart
  • test and learn mindset
  • courageous and exceptional team
  • flexible working options

Key Requirements

  • Highly experienced marketer
  • Depth and knowledge of ATL channel creative strategy
  • Experience in paid media strategy
  • Highly developed project management skills
  • Financial services background

Work Rights

Not specified

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