Columbia Sportswear is seeking a Digital Product Owner to enhance its digital marketing technology initiatives. The role involves managing product backlogs, collaborating with global teams, and ensuring that digital marketing strategies align with overall business objectives
Job Summary
The Digital Product Owner creates and prioritizes backlog items based on overall strategy and business objectives while mapping project dependencies.
This role requires deep marketing literacy to bridge the gap between retention strategies and engineering data requirements.
Candidates must demonstrate mastery of async communication to effectively lead globally distributed teams across different time zones.
Matching Summary
Match Score: 85
Columbia Sportswear is seeking a Digital Product Owner to enhance its digital marketing technology initiatives. The role involves managing product backlogs, collaborating with global teams, and ensuring that digital marketing strategies align with overall business objectives.
Skills & Requirements
Must-have
Digital Product Ownership experience
Jira user story and acceptance criteria writing
Tag management system knowledge
Email marketing platform implementation
Global distributed team collaboration
Agile Scrum ceremony facilitation
Nice-to-have
Scrum Master or Product Owner certification
Marketing analytics platform proficiency
A/B testing and experimentation tools
Consent and privacy regulation experience
Salesforce Commerce Cloud background
Azure microservices familiarity
Key Requirements
Bachelor's Degree in Business or Computer Science
5-8 years professional experience in digital product ownership
Direct ownership of product backlog including epics and stories
Hands-on experience with email marketing platforms like Braze or Klaviyo
Proven track record working in US-India GCC models