As the Regional Marketing Lead for DACH, you are the owner of Wise’s growth engine in Germany and Switzerland, bridging the gap between regional brand vision and local market reality
Job Summary
As the Regional Marketing Lead for DACH, you are the owner of Wise’s growth engine in Germany and Switzerland, bridging the gap between regional brand vision and local market reality.
You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns.
We believe teams are strongest when they are diverse, equitable and inclusive.
Matching Summary
As the Regional Marketing Lead for DACH, you are the owner of Wise’s growth engine in Germany and Switzerland, bridging the gap between regional brand vision and local market reality.
Skills & Requirements
Must-have
Native German language skills
Full-funnel campaign execution
Data-driven optimisation
Agile experimentation
Cross-functional collaboration
Regional growth roadmap ownership
Nice-to-have
Culturally resonant and commercially dominant
Test-and-learn approach
Insight-led and customer-centric strategies
Collaborative leader
Result-focused mindset
Key Requirements
Native German speaker
Senior marketing leader
Proven track record in driving brand health, customer acquisition, and retention
Comfortable in a dashboard
Hands-on experience executing with excellence in autonomy
Ability to influence central teams and external partners