Develop and implement marketing strategies for assigned product groups, including assortment management and promotion planning in coordination with sales and category management
Job Summary
Develop and implement marketing strategies for assigned product groups, including assortment management and promotion planning in coordination with sales and category management.
Conduct regular market and competitor analyses, developing proactive recommendations for action.
Coordinate interfaces with production, development, sales, controlling, purchasing, and adjacent marketing departments.
Matching Summary
Develop and implement marketing strategies for assigned product groups, including assortment management and promotion planning in coordination with sales and category management.
Skills & Requirements
Must-have
Marketing strategy development and implementation
Assortment management and promotion planning
Market and competitor analysis
Product concept and development
Cross-functional coordination
Nice-to-have
Eigenständig und lösungsorientiert
Fokus auf das Wesentliche mit Liebe zum Detail
Starke analytische Fähigkeiten
Teamplayer mit ehrlicher Kommunikation
Key Requirements
University degree or comparable education
Several years of professional experience as Brand Manager in FMCG
Experience in developing long-term marketing strategies