Marketing Operations Specialist, Penn State Alumni Association

Penn State Alumni Association

University Park, Pennsylvania, United States
Base: $61,800.00 - $102,300.00; benefits: comprehe...
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Architecture and implementation of digital marketing programs
Market research capabilities
Marketing automation function
** The Penn State Alumni Association is seeking a Marketing Operations Specialist to lead digital marketing initiatives and provide market research support to enhance alumni engagement. The position requires expertise in data analysis, marketing automation, and strong communication skills, contributing to the association’s mission of connecting alumni with each other and the university. **

Job Summary

  • Lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association’s mission of connecting alumni to the University and to each other.
  • Manage and optimize the association’s Marketing Automation function including architecting and implementing data-driven multidimensional campaigns and customer journeys to support association wide engagement efforts.
  • Develop and maintain processes and actionable reporting solutions to track association activities including constituent engagement and channel effectiveness.

Matching Summary

Match Score: 75

** The Penn State Alumni Association is seeking a Marketing Operations Specialist to lead digital marketing initiatives and provide market research support to enhance alumni engagement. The position requires expertise in data analysis, marketing automation, and strong communication skills, contributing to the association’s mission of connecting alumni with each other and the university. **

Salary

Base: $61,800.00 - $102,300.00; Benefits: comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off, 75% tuition discount; Bonus/Equity: Not specified

Skills & Requirements

Must-have

  • architecture and implementation of digital marketing programs
  • market research capabilities
  • Marketing Automation function
  • data-driven multidimensional campaigns
  • constituent engagement and channel effectiveness
  • Salesforce Marketing Cloud
  • Salesforce Engagement Cloud

Nice-to-have

  • passion for data analysis
  • creative problem solving
  • establish and manage multiple priorities
  • exemplary interpersonal and communication skills
  • inclusive and respectful environment

Key Requirements

  • Bachelor's Degree
  • 6+ years of relevant experience (Senior Professional)
  • 3+ years of relevant experience (Advanced Professional)
  • Experience with sophisticated email platforms
  • Experience with marketing automation systems
  • Experience with web content management systems
  • Experience with CRM’s
  • Experience with event management platforms
  • Experience with digital asset management systems

Work Rights

Not specified

Tailored Resume

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