The Director – Brand Experience, BWW GO is responsible for driving top-line sales growth for BWW GO through off-premise channels, which now represent 75%+ of total sales
Job Summary
The Director – Brand Experience, BWW GO is responsible for driving top-line sales growth for BWW GO through off-premise channels, which now represent 75%+ of total sales.
This role sits at the intersection of commercial strategy, digital execution, and cross-functional partnership, requiring a leader who can build strong relationships and influence outcomes.
The ideal candidate is energized by working in a dynamic growth phase and eager to make a meaningful impact, continuously learn, and help drive the business forward.
Matching Summary
The Director – Brand Experience, BWW GO is responsible for driving top-line sales growth for BWW GO through off-premise channels, which now represent 75%+ of total sales.
Skills & Requirements
Must-have
Drive top-line sales growth
Optimize marketing calendar
Define menu architecture
Lead digital performance
Cross-functional leadership
Nice-to-have
Energized by scaling environment
Eager to make impact
Continuously learn
Growth mindset
Key Requirements
8–12+ years of experience
QSR or multi-unit retail experience preferred
Demonstrated success influencing outcomes without direct authority