Senior Brand Manager

Haleon Pakistan Ltd

Sri Lanka
Brand strategy development and execution
Portfolio and pricing management
A&p budget management
To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets

Job Summary

  • To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.
  • Develop and implement brand marketing plans within approved budgets and timelines, build and sustain strong brand equity, image, and awareness for existing and new products.
  • We embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

Matching Summary

To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.

Skills & Requirements

Must-have

  • brand strategy development and execution
  • portfolio and pricing management
  • A&P budget management
  • shopper insights and activation
  • innovation pipeline development

Nice-to-have

  • agile performance-focused culture
  • human understanding and trusted science
  • digital marketing and e-commerce experience
  • data-driven decision-making

Key Requirements

  • Bachelor’s degree in marketing or business management
  • +5 years of experience in brand management
  • Proven track record in developing strategic brand plans
  • Strong experience managing cross-functional teams
  • High commercial acumen and strategic thinking

Work Rights

Not specified

Tailored Resume

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