Associate Director, Search Engine Marketing

Zopf Ltd

New York, United States
Base: $110,000.00 - $135,000.00; bonus/equity: dis...
Hybrid
6+ years search engine marketing experience
Direct response campaign management (cpa, cpl, roi)
Advanced excel and quantitative analysis skills
The role involves leading client relationships and developing comprehensive paid search strategies for multiple clients

Job Summary

  • The role involves leading client relationships and developing comprehensive paid search strategies for multiple clients.
  • Candidates will manage a subset of the search team while establishing processes for creating and optimizing campaigns across major search engines.
  • The company offers a competitive total rewards package including unlimited PTO, health insurance, and fertility assistance programs.

Matching Summary

The role involves leading client relationships and developing comprehensive paid search strategies for multiple clients.

Salary

Base: $110,000.00 - $135,000.00; Bonus/Equity: Discretionary bonus available; Benefits: Health insurance, life/disability insurance, retirement savings, unlimited PTO, pet insurance, childcare resources, identity theft insurance, fertility assistance, fitness reimbursement

Skills & Requirements

Must-have

  • 6+ years Search Engine Marketing experience
  • Direct response campaign management (CPA, CPL, ROI)
  • Advanced Excel and quantitative analysis skills
  • Experience with Google AdWords, Bing, and Yahoo
  • Team leadership for Supervisors and Analysts

Nice-to-have

  • Enthusiasm for learning on a fast-growing team
  • Strong interpersonal and verbal communication skills
  • Ability to articulate clearly in person and writing
  • Support on new business initiatives
  • Cross-learning session leadership

Key Requirements

  • Bachelor's degree required
  • 6+ years direct SEM experience
  • Advanced Excel proficiency

Work Rights

Not specified

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