Senior Analyst, Marketing Analytics

Remote

Remote
$52,600—$147,950 usd; not specified; not specified...
**
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
Share of voice (sov) reporting
** Remote is seeking a Senior Analyst in Marketing Analytics to join their fully remote team, focusing on enhancing their global marketing strategy through advanced analytics. The ideal candidate will have extensive experience in B2B SaaS marketing analytics, particularly in attribution modeling and full-funnel analysis. **

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy beyond simple reporting.
  • You will lead the development and refinement of attribution models, establish frameworks for measuring marketing channels including Share of Voice, and build robust reporting for organic reach and brand sentiment.
  • This role involves driving the annual and quarterly planning process for marketing investments, building Lifetime Value (LTV) models, and analyzing the B2B funnel for optimization opportunities.

Matching Summary

Match Score: 75

** Remote is seeking a Senior Analyst in Marketing Analytics to join their fully remote team, focusing on enhancing their global marketing strategy through advanced analytics. The ideal candidate will have extensive experience in B2B SaaS marketing analytics, particularly in attribution modeling and full-funnel analysis. **

Salary

$52,600—$147,950 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Share of Voice (SoV) reporting
  • Snowflake, Dbt, and BI tools
  • Salesforce and HubSpot
  • Sigma, Tableau, or Looker
  • Strategic communication skills

Nice-to-have

  • Experience working remotely
  • AI capabilities
  • Global employment compliantly
  • Future focused work culture

Key Requirements

  • Extensive experience in marketing analytics
  • Professional fluency in English
  • Demonstrates strong automation and AI capabilities

Work Rights

Not specified

Tailored Resume

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