The role of the Direct Route Coordinator is to ensure the effective execution of the BU strategy in the direct channel, managing investments to maximize efficiency and profitability
Job Summary
The role of the Direct Route Coordinator is to ensure the effective execution of the BU strategy in the direct channel, managing investments to maximize efficiency and profitability.
Key responsibilities include translating channel strategy for the sales team, analyzing investments, and managing promotional plans and payments.
The position also involves being the main point of contact for e-commerce clients, negotiating visibility actions, and analyzing performance.
Matching Summary
The role of the Direct Route Coordinator is to ensure the effective execution of the BU strategy in the direct channel, managing investments to maximize efficiency and profitability.