Conversion Rate Optimization Specialist

Wiley

London, GBR
Base: 30,200 gbp to 41,267 gbp; bonus/equity: not ...
On-site
Execute a/b and multivariate tests
Use css/html for front-end changes
Perform full qa across devices and browsers
This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap

Job Summary

  • This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap.
  • By coordinating with Design/UX, Content, Analytics and Martech teams, the Specialist ensures that every site change is proven to improve the customer journey and deliver clean, actionable data.
  • The successful candidate will be detail-oriented and data-driven, with a passion for turning insights into action.

Matching Summary

This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap.

Salary

Base: 30,200 GBP to 41,267 GBP; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Execute A/B and multivariate tests
  • Use CSS/HTML for front-end changes
  • Perform full QA across devices and browsers
  • Monitor live tests and flag performance drops
  • Set up personalization rules and manage customer segments
  • Analyze data for statistical significance and revenue lift
  • Update performance dashboards and create test summaries
  • Coordinate with Analytics, Martech, SEO/AEO, Design/UX, and Content teams
  • Maintain experimentation backlog and documentation

Nice-to-have

  • Passion for turning insights into action
  • Thrives on precision and clean data
  • Comfortable with evolving best practices
  • Driven to see work directly impact conversion

Key Requirements

  • Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field
  • 3+ years of professional experience in website A/B testing or personalization
  • Proven track record of executing experiments with measurable conversion improvements
  • Experience collaborating with cross-functional teams
  • Proficiency in Adobe Analytics or GA4
  • Hands-on experience with testing platforms (e.g. Optimizely, VWO, Adobe Target)
  • Understanding of statistical significance, sample sizes, and confidence intervals
  • Ability to document clear test hypotheses
  • Understanding of testing platform's Visual Editor and code settings
  • Ability to use basic CSS/HTML
  • Clear understanding of core digital metrics
  • Ability to stay organized and keep backlog up to date
  • Meticulous attention to detail
  • Disciplined approach to documentation and knowledge management
  • Fluent in English

Work Rights

Not specified

Tailored Resume

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