The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions
Job Summary
The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions.
This role requires leveraging consumer insights and business strategy to develop and optimize digital marketing campaigns that improve patient outcomes and drive business impact.
The position offers a hybrid work arrangement with three days per week onsite in Upper Gwynedd, PA, and includes a comprehensive benefits package.
Matching Summary
The Associate Director will lead omnichannel go-to-market efforts and collaborate with analytic professionals and external agencies to deliver relevant customer engagement solutions.
Salary
Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Medical, dental, vision, retirement, paid holidays and vacation
Skills & Requirements
Must-have
Digital marketing strategy and execution
Omnichannel marketing campaigns
Consumer engagement analytics
Agile team collaboration
Campaign performance measurement
Data-driven marketing optimization
Nice-to-have
Marketing automation platforms
Pharmaceutical marketing compliance
Change and project management
Innovative and experimental mindset
Cross-functional stakeholder collaboration
Key Requirements
Minimum 7 years strategic marketing experience
Experience in Consumer digital strategy including TV
BA/BS degree required
5 years pharmaceutical or healthcare experience preferred