Regional Business Development Leader

Santa Cruz Post Acute

Develop and implement marketing programs
Manage public relations activities
Increase facility census
The primary purpose of this role is to support and educate facility marketing and public relations programs and services to maintain and increase census

Job Summary

  • The primary purpose of this role is to support and educate facility marketing and public relations programs and services to maintain and increase census.
  • Key responsibilities include developing and implementing public relations and marketing programs, managing information release policies, and overseeing customer satisfaction surveys.
  • This position requires creating and maintaining an atmosphere of warmth and personal interest, and preparing a departmental operating budget.

Matching Summary

The primary purpose of this role is to support and educate facility marketing and public relations programs and services to maintain and increase census.

Skills & Requirements

Must-have

  • Develop and implement marketing programs
  • Manage public relations activities
  • Increase facility census
  • Monitor customer satisfaction surveys
  • Liaise with community leaders
  • Prepare departmental operating budget

Nice-to-have

  • Creative support for resident programs
  • Maintain warm and positive atmosphere
  • Participate in community service groups

Key Requirements

  • Bachelor's Degree or equivalent experience
  • 10 years healthcare marketing/PR experience in lieu of degree
  • Master's Degree in Marketing or MBA preferred
  • Proficient in Microsoft Suite products

Work Rights

Not specified

Tailored Resume

Cover Letter