This role will lead enterprise-wide measurement, experimentation, and optimization across personal and non-personal engagement, with a strong focus on media, campaign optimization and accountable for establishing standardized measurement frameworks, KPI governance, and closed-loop insight generation
Job Summary
This role will lead enterprise-wide measurement, experimentation, and optimization across personal and non-personal engagement, with a strong focus on media, campaign optimization and accountable for establishing standardized measurement frameworks, KPI governance, and closed-loop insight generation.
The Associate Director serves as a strategic analytics and insight leader - synthesizing campaign performance data, historical learnings, experimentation results, and decision science outputs to generate actionable intelligence that informs campaign design, channel mix, sequencing, pacing, and in-flight optimization.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Matching Summary
This role will lead enterprise-wide measurement, experimentation, and optimization across personal and non-personal engagement, with a strong focus on media, campaign optimization and accountable for establishing standardized measurement frameworks, KPI governance, and closed-loop insight generation.
Salary
Base: $167,540 - $203,013; Bonus/Equity: Additional incentive cash and stock opportunities may be available; Benefits: Health Coverage, Wellbeing Support, Financial Well-being and Protection, Work-life benefits