Data & Analytics Strategy Executive

Dentsu UK / Iprospect

Santiago, Chile
Not specified
Ga4 funnel analysis expertise
Hotjar or microsoft clarity usage
A/b test design and execution
Dentsu UK / Iprospect is seeking a CRO Analyst in Santiago, Chile, who exhibits curiosity about user behavior and possesses the ability to blend qualitative and quantitative data into actionable insights. The role involves optimizing client programs through various analytical methods, including user journey analysis and A/B testing

Job Summary

  • The role involves working with the Analytics team to execute optimization programs for clients across various industries.
  • Candidates will analyze conversion funnels in GA4 and interpret heatmaps and session recordings to identify user friction points.
  • Responsibilities include collaborating on A/B test designs, documenting experimental results, and presenting findings to non-technical stakeholders.

Matching Summary

Match Score: 85

Dentsu UK / Iprospect is seeking a CRO Analyst in Santiago, Chile, who exhibits curiosity about user behavior and possesses the ability to blend qualitative and quantitative data into actionable insights. The role involves optimizing client programs through various analytical methods, including user journey analysis and A/B testing.

Skills & Requirements

Must-have

  • GA4 funnel analysis expertise
  • Hotjar or Microsoft Clarity usage
  • A/B test design and execution
  • ICE or PXL hypothesis prioritization
  • Heuristic website analysis skills

Nice-to-have

  • Strong UX and usability principles
  • Consumer psychology knowledge
  • Clear visual communication skills
  • Critical thinking mindset
  • Hypothesis-driven approach

Key Requirements

  • Basic knowledge of GA4
  • Experience with behavioral tools like Hotjar
  • Understanding of applied statistics
  • UX and consumer psychology background

Work Rights

Not specified

Tailored Resume

Cover Letter