The Director is responsible for leading the creation of Annual Business Plans and long-range strategies that translate into integrated 360 Integrated Activation execution roadmaps
Job Summary
The Director is responsible for leading the creation of Annual Business Plans and long-range strategies that translate into integrated 360 Integrated Activation execution roadmaps.
This role mandates embedding predictive insights from data, digital, and AI into pricing, promotion, and demand forecasting to modernize the At Home business operating model.
The position requires a senior system orchestrator who aligns marketing, finance, digital, and bottler teams behind a unified growth agenda across grocery, discounters, and key customers.
Matching Summary
The Director is responsible for leading the creation of Annual Business Plans and long-range strategies that translate into integrated 360 Integrated Activation execution roadmaps.
Skills & Requirements
Must-have
At Home channel strategy and execution
Revenue Growth Management (RGM) expertise
Data analytics and AI integration
Omnichannel activation planning
Cross-functional stakeholder management
Financial modeling and scenario planning
Nice-to-have
Franchise system leadership experience
Matrix organization navigation skills
In-market retail dynamics knowledge
Test-learn-scale operating model adoption
High executive presence and communication
Key Requirements
Strong At Home and retail channel expertise
Proven leadership in data and AI transformation
Demonstrated system leadership influencing senior stakeholders
Experience with price-pack architecture and financial modeling