Director, Catalog Marketing (urban)

Universal Music Group

Santa Monica, US
Base: $70,304 - $152,260; bonus/equity: not specif...
**
Urban (hip-hop/r&b) catalog marketing
Develop integrated marketing strategies
Analyze streaming and social performance
** Universal Music Group is seeking a Director of Catalog Marketing, focused on Urban music, particularly Hip-Hop and R&B. The position involves developing innovative marketing strategies while collaborating with various departments to enhance artist legacy and engage with modern audiences. **

Job Summary

  • Drive the long-term product and campaign strategy for multiple artists and projects across the IGA roster, with specific focus on Urban (Hip-Hop/R&B) catalog.
  • Develop big ideas, tentpole moments, viral concepts, and culturally relevant activations that stretch across platforms and audience groups.
  • Comprehensive medical, dental, and vision coverage, fertility coverage, wellbeing reimbursements, student loan repayment assistance, and tuition reimbursement are offered.

Matching Summary

Match Score: 75

** Universal Music Group is seeking a Director of Catalog Marketing, focused on Urban music, particularly Hip-Hop and R&B. The position involves developing innovative marketing strategies while collaborating with various departments to enhance artist legacy and engage with modern audiences. **

Salary

Base: $70,304 - $152,260; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, fertility coverage, wellbeing reimbursements, student loan repayment assistance, tuition reimbursement, 401(k), flexible PTO, winter break, company holidays, summer Fridays, parental leave

Skills & Requirements

Must-have

  • Urban (Hip-Hop/R&B) catalog marketing
  • Develop integrated marketing strategies
  • Analyze streaming and social performance
  • Cross-functional collaboration with label teams
  • Artist brand integrity and fan experience

Nice-to-have

  • Culturally fluent marketing
  • Trend fluency and viral opportunities
  • Bridge legacy artistry with modern audiences
  • Data-driven marketing insights

Key Requirements

  • 6+ years experience in music marketing or product management
  • Strong experience in Urban (Hip-Hop/R&B)
  • Bachelor's Degree

Work Rights

Not specified

Tailored Resume

Cover Letter