Digital Marketing Analyst

Parker Street Agency

Tampa, Florida, US
Launch and optimize dsp campaigns
Compile monthly digital reporting
Experience with google analytics or adobe analytics
The role involves planning, launching, and optimizing digital marketing campaigns for local and regional customers through Nexstar's platforms

Job Summary

  • The role involves planning, launching, and optimizing digital marketing campaigns for local and regional customers through Nexstar's platforms.
  • Candidates must provide monthly campaign reporting and act as a digital expert in high-level client meetings.
  • The position requires significant knowledge of web analytics tools and the ability to measure KPIs such as sales and engagements.

Matching Summary

The role involves planning, launching, and optimizing digital marketing campaigns for local and regional customers through Nexstar's platforms.

Skills & Requirements

Must-have

  • Launch and optimize DSP campaigns
  • Compile monthly digital reporting
  • Experience with Google Analytics or Adobe Analytics
  • Measure KPIs like leads and conversions
  • Work with AE's to build custom programs

Nice-to-have

  • Attribution marketing experience
  • Client-facing meeting participation
  • Fast-paced deadline-oriented environment
  • Consultative collaboration process
  • Strong organizational skills

Key Requirements

  • 1+ years of digital marketing experience
  • Experience with Amazon DSP, The Trade Desk, or Google
  • Solid knowledge of attribution marketing

Work Rights

Not specified

Tailored Resume

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