Sbm/bm（shaping）-rin-上海

AstraZeneca

Shanghai, China
Not specified
Customer insights and market research
Develop brand and execution plans
Monitor and measure plan implementation
AstraZeneca is seeking a SBM/BM (Shaping) in Shanghai, China, to oversee marketing research, brand planning, and execution, while supporting sales teams to achieve objectives. The ideal candidate will possess a deep understanding of customer insights and the healthcare market, demonstrating strong analytical and strategic skills. ###

Job Summary

  • Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, to identify research needs and manage research projects with agencies.
  • Develop brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and developing forecasting and communication strategies.
  • Supports Sales team to deliver sales objectives and activities through product training, campaign development, and evaluation of promotional material effectiveness.

Matching Summary

Match Score: 85

AstraZeneca is seeking a SBM/BM (Shaping) in Shanghai, China, to oversee marketing research, brand planning, and execution, while supporting sales teams to achieve objectives. The ideal candidate will possess a deep understanding of customer insights and the healthcare market, demonstrating strong analytical and strategic skills. ###

Skills & Requirements

Must-have

  • customer insights and market research
  • develop brand and execution plans
  • monitor and measure plan implementation
  • support sales team objectives
  • product and therapy area knowledge

Nice-to-have

  • build and maintain global network
  • embrace diversity and equality
  • harness industry-leading skills

Key Requirements

  • Work authorization and employment eligibility verification requirements

Work Rights

Not specified

Tailored Resume

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