Director, How-to And Social Content

Home Depot

Onsite
Lead how-to and instructional content teams
Manage scaled video and social content production
Oversee youtube strategy and seo-driven content
The Studio, Content Director is responsible for leading organic social media creative and How-To content production at The Home Depot

Job Summary

  • The Studio, Content Director is responsible for leading organic social media creative and How-To content production at The Home Depot.
  • This leader manages partnerships with specialty teams including affiliate, broadcast, digital, email, influencer marketing, and paid search.
  • The role requires creating an industry-leading media team that supports Enterprise marketing efforts and the Retail Media offering.

Matching Summary

The Studio, Content Director is responsible for leading organic social media creative and How-To content production at The Home Depot.

Skills & Requirements

Must-have

  • Lead how-to and instructional content teams
  • Manage scaled video and social content production
  • Oversee YouTube strategy and SEO-driven content
  • Build efficient production workflows across formats
  • Translate customer needs into actionable content

Nice-to-have

  • Experience with AI-enabled tools and new formats
  • Strong public speaking and presentation skills
  • Comfortable experimenting with emerging platforms
  • Deep understanding of social media trends
  • Ability to negotiate with external agencies

Key Requirements

  • Extensive experience leading how-to or editorial content teams
  • Proven success producing written, video, and social content at scale
  • Must be legally permitted to work in the United States
  • Bachelor's degree in a related field
  • 8+ years of work experience

Work Rights

Must be legally permitted to work in the United States

Tailored Resume

Cover Letter