Senior Media Specialist, Global Media Strategy & Insight

Expedia Group

West Hollywood, California, United States
Base: $94,000.00 to $131,500.00; potential up to $...
Not specified (potentially hybrid based on flexible work model mentioned)
Strategic media planning expertise
Evidence-based media strategy development
Marketing analytics methods (mmm)
Expedia Group is seeking a Senior Media Specialist to lead global media strategy and insights for Hotels.com. The ideal candidate will have expertise in strategic media planning and optimization, with a strong focus on evidence-based approaches to enhance brand advertising effectiveness

Job Summary

  • This role leads the global media approach and optimization to maximize brand advertising effectiveness for Hotels.com.
  • The position requires championing automation and AI to streamline planning processes while driving continuous improvement through data insights.
  • Expedia Group offers a comprehensive benefits package including travel perks, flexible work models, and career development resources.

Matching Summary

Match Score: 85

Expedia Group is seeking a Senior Media Specialist to lead global media strategy and insights for Hotels.com. The ideal candidate will have expertise in strategic media planning and optimization, with a strong focus on evidence-based approaches to enhance brand advertising effectiveness.

Salary

Base: $94,000.00 to $131,500.00; Potential up to $150,500.00 based on performance; Benefits include medical/dental/vision and travel discounts

Skills & Requirements

Must-have

  • Strategic media planning expertise
  • Evidence-based media strategy development
  • Marketing analytics methods (MMM)
  • AI automation in media planning
  • Stakeholder management at global level

Nice-to-have

  • Curious thinker and problem solver
  • Innovative approach to growth
  • Collaborative team culture fit
  • Experience with academic research institutes

Key Requirements

  • Proven expertise in strategic media planning
  • Deep understanding of marketing analytics methods
  • Demonstrated success in operational efficiency

Work Rights

Not specified

Tailored Resume

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