Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios or technical buyers
Experience in complex matrixed organizations
This role is responsible for defining and driving Workday's global go-to-market campaign specifically targeting the enterprise IT buyer persona

Job Summary

  • This role is responsible for defining and driving Workday's global go-to-market campaign specifically targeting the enterprise IT buyer persona.
  • The Campaign Director will translate complex technology including platform, applications, AI infrastructure, and agentic capabilities into a single, cohesive market story.
  • Workday offers a flexible work approach requiring at least half of the time each quarter to be spent in the office or field with customers.

Matching Summary

This role is responsible for defining and driving Workday's global go-to-market campaign specifically targeting the enterprise IT buyer persona.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs or technical buyers
  • Experience in complex matrixed organizations
  • Integrated full-funnel campaign design expertise
  • Deep understanding of AI platforms and cloud ecosystems

Nice-to-have

  • Executive presence with hands-on collaborative approach
  • Ability to lead cross-functional teams without direct authority
  • Strong strategic optimization mindset using analytics
  • Experience with Salesforce, Marketo, Tableau tech stack

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years working in complex matrixed organization
  • 8-10+ years proven experience marketing to CIOs
  • Proven experience with modern B2B marketing tech stack

Work Rights

Not specified

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