Director Us Oncology Consumer Marketing Sactmt

Merck Sharp & Dohme Corp

Upper Gwynedd, PA, USA
Base: $190,800.00 - $300,300.00; bonus/equity: ann...
Hybrid
Consumer acquisition, activation, retention plans
Omnichannel campaigns including dtc
Patient-centric execution
The Director owns the consumer go-to-market plan, including omnichannel campaigns (including DTC), audience strategy, and performance measurement and optimization, with a clear commitment to health equity

Job Summary

  • The Director owns the consumer go-to-market plan, including omnichannel campaigns (including DTC), audience strategy, and performance measurement and optimization, with a clear commitment to health equity.
  • As a key launch leader, the Director champions agile ways of working—helping activate Sac‑TMT’s first Consumer Customer Agile Team (CAT) and advancing One our company Marketing (OMM) capabilities across the franchise.
  • The Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide.

Matching Summary

The Director owns the consumer go-to-market plan, including omnichannel campaigns (including DTC), audience strategy, and performance measurement and optimization, with a clear commitment to health equity.

Salary

Base: $190,800.00 - $300,300.00; Bonus/Equity: Annual bonus and long-term incentive, if applicable; Benefits: Medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Skills & Requirements

Must-have

  • Consumer acquisition, activation, retention plans
  • Omnichannel campaigns including DTC
  • Patient-centric execution
  • Agile ways of working
  • Health equity and SDoH integration

Nice-to-have

  • Cross-functional leadership and influence
  • Data-driven optimization and measurement
  • Strong communication and executive presence
  • Team leadership and people development

Key Requirements

  • Bachelor’s degree required
  • 8–10+ years pharma/biotech marketing (consumer/DTC)
  • 5+ years people leadership
  • High Legal/Compliance IQ

Work Rights

Not specified

Tailored Resume

Cover Letter