Principal, Marketing Advanced Analytics – Genre Pack Growth & Performance

DIRECTV

Remote, United States
Base: $134,363 - $244,036 (varies by zone); bonus/...
Fully remote
5-7 years marketing analytics experience
Advanced sql and python proficiency
Variance attribution and root cause analysis
DIRECTV is seeking a Principal of Marketing Advanced Analytics to lead performance insights for their Genre Pack portfolio. The role involves analyzing acquisition metrics and engagement behaviors while providing executive-level insights to support strategic growth initiatives in a fully remote setting

Job Summary

  • This senior analytical leader serves as the intelligence engine for Genre Pack growth by identifying performance drivers and diagnosing variances.
  • The role requires advanced proficiency in SQL, Python, and data visualization tools to deliver rapid, root-cause performance insights across acquisition and engagement.
  • DIRECTV offers a competitive base salary range of $134,363 to $244,036 depending on the US labor market zone, along with bonus and benefits.

Matching Summary

Match Score: 85

DIRECTV is seeking a Principal of Marketing Advanced Analytics to lead performance insights for their Genre Pack portfolio. The role involves analyzing acquisition metrics and engagement behaviors while providing executive-level insights to support strategic growth initiatives in a fully remote setting.

Salary

Base: $134,363 - $244,036 (varies by zone); Bonus/Equity: Not specified; Benefits: Included in total compensation package

Skills & Requirements

Must-have

  • 5-7 years marketing analytics experience
  • Advanced SQL and Python proficiency
  • Variance attribution and root cause analysis
  • Executive dashboard development skills
  • Acquisition diagnostics expertise

Nice-to-have

  • Experience in subscription or streaming platforms
  • Strong executive communication abilities
  • Fast-paced test-and-learn environment adaptability
  • Competitive market dynamics analysis
  • Agile strategic adjustment capabilities

Key Requirements

  • 5-7 years required experience in marketing analytics
  • Strong background in variance attribution and root-cause analysis
  • Experience supporting emerging or high-growth products

Work Rights

Not specified

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