Senior Director, Brand Marketing

CIBC Capital Markets

Toronto, Canada
Hybrid
Brand marketing initiatives
Mass brand advertising
Owned channels
The Senior Director, Brand Marketing leads the strategy, development, and execution of CIBC’s brand marketing initiatives, overseeing mass brand advertising, owned channels, brand ambassadors, content marketing, social media, and brand standards governance

Job Summary

  • The Senior Director, Brand Marketing leads the strategy, development, and execution of CIBC’s brand marketing initiatives, overseeing mass brand advertising, owned channels, brand ambassadors, content marketing, social media, and brand standards governance.
  • This role provides visionary leadership to a team of 20+ marketers and acts as a key cross-functional partner driving brand awareness, consideration, and revenue growth for CIBC.
  • CIBC offers a hybrid work arrangement (1-3 days on-site), competitive salary, incentive pay, banking benefits, a defined benefit pension plan, and opportunities for growth and development.

Matching Summary

The Senior Director, Brand Marketing leads the strategy, development, and execution of CIBC’s brand marketing initiatives, overseeing mass brand advertising, owned channels, brand ambassadors, content marketing, social media, and brand standards governance.

Skills & Requirements

Must-have

  • Brand Marketing Initiatives
  • Mass Brand Advertising
  • Owned Channels
  • Content Marketing
  • Social Media Strategy
  • Brand Standards Governance

Nice-to-have

  • Relationship-oriented bank
  • Modern world banking
  • Empowered work environment
  • Meaningful impact
  • Passion for innovation
  • Proactively challenge status quo

Key Requirements

  • 10+ years experience in Marketing Communications/advertising
  • Demonstrated leadership in mass advertising
  • Demonstrated leadership in social media
  • Demonstrated leadership in digital content strategies
  • Experience with brand governance
  • Ability to coach and develop diverse teams

Work Rights

Legally eligible to work in Canada

Tailored Resume

Cover Letter