Associate Brand Manager, Theraflu

Haleon

Warren, NJ, US
Base: $115,765 - $144,706; bonus: annual discretio...
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2+ years brand management experience
Market insight systems iri nielsen numerator
Digital analytics and social listening
** Haleon is seeking an Associate Brand Manager for Theraflu in Warren, NJ, who will be responsible for driving brand performance through analytics, marketing execution, and cross-functional collaboration. The role requires 2+ years of experience in brand management and a strong data-driven approach to managing marketing projects while working in a hybrid setting. **

Job Summary

  • This role drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution for the Theraflu brand.
  • The position requires owning the digital shelf, managing packaging artwork updates, and supporting the innovation pipeline to strengthen consumer engagement.
  • Haleon offers a robust Total Reward package including competitive pay, a generous 401(k) plan, tuition reimbursement, and 6 months of paid parental leave.

Matching Summary

Match Score: 75

** Haleon is seeking an Associate Brand Manager for Theraflu in Warren, NJ, who will be responsible for driving brand performance through analytics, marketing execution, and cross-functional collaboration. The role requires 2+ years of experience in brand management and a strong data-driven approach to managing marketing projects while working in a hybrid setting. **

Salary

Base: $115,765 - $144,706; Bonus: Annual discretionary bonus based on business performance; Benefits: Comprehensive program including healthcare, 401(k), and tuition reimbursement

Skills & Requirements

Must-have

  • 2+ years brand management experience
  • Market insight systems IRI Nielsen Numerator
  • Digital analytics and social listening
  • Performance media dashboards
  • Packaging artwork management
  • Cross-functional collaboration

Nice-to-have

  • CPG industry experience
  • Full funnel marketing campaigns
  • Creative agency coordination
  • Innovation project leadership
  • Data-driven decision making
  • Strong relationship building

Key Requirements

  • Bachelor's degree in Business or Marketing
  • 2+ years experience in Brand Management or Trade Marketing
  • Familiarity with market insight systems like IRI/Nielsen/Numerator

Work Rights

Not specified

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