Manager - Digital Marketing

Western Asset Management Company

Mumbai, India
On-site
Data-driven campaigns
Personalized communication
Platform optimization
Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences

Job Summary

  • Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences.
  • Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver personalized email campaigns, notifications, and recommendations.
  • Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and competitive landscape.

Matching Summary

Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences.

Skills & Requirements

Must-have

  • data-driven campaigns
  • personalized communication
  • platform optimization
  • investor acquisition
  • performance marketing campaigns
  • conversion optimization
  • lifecycle marketing programs
  • AI-driven solutions
  • emerging technologies

Nice-to-have

  • welcoming, inclusive, and flexible culture
  • test-and-learn culture
  • positive and healthy lifestyle

Key Requirements

  • 8–10 years of experience in digital marketing
  • Postgraduate degree in Management is preferred
  • NISM-Series-V-A: Mutual Fund Distributors Certification is mandatory
  • Experience with CDPs & CMS platforms
  • Familiarity with GA4, SEO tools, Analytics tools and campaign platforms

Work Rights

Not specified

Tailored Resume

Cover Letter