Join Our Relationship Marketing Strategy Network At Merkle

Merkle / Dentsu

New York, NY, United States
Not specified; not specified; medical, vision, den...
Fully remote
Omnichannel marketing strategy development
First-party data personalization expertise
Customer segmentation and journey design
The role involves crafting omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data

Job Summary

  • The role involves crafting omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data.
  • Candidates will partner closely with media, analytics, and delivery teams to design segmentation, personas, and customer journeys that support a true 1:1 people-based marketing approach.
  • Benefits include medical, vision, dental, life insurance, 401k, flexible paid time off, at least 15 paid holidays per year, and paid parental leave.

Matching Summary

The role involves crafting omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data.

Salary

Not specified; Not specified; Medical, vision, dental, life insurance, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Omnichannel marketing strategy development
  • First-party data personalization expertise
  • Customer segmentation and journey design
  • Salesforce Marketing Cloud or similar platforms
  • Client-facing strategic leadership

Nice-to-have

  • Strong storytelling and presentation skills
  • Curiosity about emerging technology
  • Analytical rigor with creative problem-solving
  • Experience with cross-functional team collaboration

Key Requirements

  • Extensive experience in omnichannel customer marketing
  • Proven background working with first-party data
  • Understanding of segmentation methodologies and persona development
  • Familiarity with enterprise marketing automation platforms

Work Rights

Must be US-based

Tailored Resume

Cover Letter