Smm/ad-cv Mkt-上海

Vacancyz

Shanghai, China
Brand strategy development
Marketing plan execution
Market research analysis
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions

Job Summary

  • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
  • AstraZeneca embraces diversity and equality of opportunity and is committed to building an inclusive and diverse team.

Matching Summary

Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.

Skills & Requirements

Must-have

  • brand strategy development
  • marketing plan execution
  • market research analysis
  • promotion and advertising evaluation
  • direct-to-consumer positioning
  • managed markets team collaboration

Nice-to-have

  • inclusive and diverse team
  • harnessing industry-leading skills
  • welcoming diverse perspectives

Key Requirements

  • Bachelor’s Degree
  • Marketing and/or promotions experience
  • Experience developing a strategy and executing
  • Experience managing complex projects
  • Understanding of pharmaceutical product development
  • Understanding of US Healthcare environment

Work Rights

Not specified

Tailored Resume

Cover Letter