Google Advertising Channel Manager

Trek Bicycle

Waterloo, Wisconsin, USA
On-site
Google ads expertise across multiple properties
Global paid media program management
Google ads platform deep expertise
Trek Bicycle is seeking a Google Advertising Channel Manager to lead its global Google advertising strategy across various platforms. The role requires extensive experience in digital marketing, particularly with Google Ads, and involves both strategic oversight and hands-on execution

Job Summary

  • Own and lead the global Google advertising channel strategy across Search, Display, YouTube, Performance Max, Shopping, and Demand Gen.
  • Lead, mentor, and develop a globally distributed team of Google advertising implementation specialists.
  • Manage the global Google advertising budget, ensuring effective allocation and maximizing return on investment.

Matching Summary

Match Score: 85

Trek Bicycle is seeking a Google Advertising Channel Manager to lead its global Google advertising strategy across various platforms. The role requires extensive experience in digital marketing, particularly with Google Ads, and involves both strategic oversight and hands-on execution.

Skills & Requirements

Must-have

  • Google Ads expertise across multiple properties
  • Global paid media program management
  • Google Ads platform deep expertise
  • Google Analytics 4 or similar BI tools
  • Large-scale advertising budget management

Nice-to-have

  • Google Premier Partner experience
  • B2B and B2C advertising strategies

Key Requirements

  • 10+ years digital marketing experience
  • 7+ years hands-on Google Ads expertise
  • 5+ years global/multi-market paid media management
  • Proven track record leading distributed teams
  • Experience managing $2M+ advertising budgets
  • Excellent communication and stakeholder management skills

Work Rights

Not specified

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