Director, Rgmx, Digital Commerce

Coca-Cola HBC AG

Shanghai, China
Hybrid
10+ years fmcg experience
Digital commerce channel expertise
Advanced rgmx analytics tools
Coca-Cola HBC AG is seeking a Director of RGMX for Digital Commerce in Shanghai. The role focuses on leveraging advanced analytics to drive revenue growth and margin enhancement in the digital channel, requiring fluency in both English and Mandarin

Job Summary

  • This role leads Revenue Growth Management (RGMX) for the digital commerce channel to drive sustainable revenue and profitability growth across the full portfolio.
  • The selected candidate must be based in Shanghai and follow a hybrid work setup, with limited domestic relocation available.
  • Candidates will leverage advanced analytics such as price elasticity and conjoint analysis to develop fact-based recommendations for senior commercial decisions.

Matching Summary

Match Score: 85

Coca-Cola HBC AG is seeking a Director of RGMX for Digital Commerce in Shanghai. The role focuses on leveraging advanced analytics to drive revenue growth and margin enhancement in the digital channel, requiring fluency in both English and Mandarin.

Skills & Requirements

Must-have

  • 10+ years FMCG experience
  • Digital commerce channel expertise
  • Advanced RGMX analytics tools
  • Price pack architecture knowledge
  • Fluent English and Mandarin

Nice-to-have

  • Matrixed environment collaboration
  • Shopper insights application
  • Cross-functional stakeholder alignment
  • Growth mindset culture fit

Key Requirements

  • Bachelor's degree in Business, Marketing, Finance, or Economics
  • 10+ years relevant experience in FMCG or complex multi-channel organization
  • Strong grounding in OBPPC, pricing ladders, and trade investment
  • Proven capability to balance analytical rigor with practical decision making

Work Rights

Not specified

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