Director, Product Marketing-b2b (growth & Adoption)

Adobe Media and Data Science Research (MDSR) Laboratory

Multiple Locations
Base: $170,000 -- $320,000 annually; bonus/equity:...
Product marketing
Growth & adoption strategy
Go-to-market strategy
Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities

Job Summary

  • Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities.
  • Translate core positioning and messaging into clear, actionable go-to-market plans that resonate across segments, use cases, and markets.
  • Define and track performance metrics tied to usage and revenue, and report progress and risks in executive business reviews.

Matching Summary

Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities.

Salary

Base: $170,000 -- $320,000 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Product Marketing
  • Growth & Adoption Strategy
  • Go-to-Market Strategy
  • Customer Lifecycle Management
  • Subscription Business Models

Nice-to-have

  • AI-powered product scaling
  • Regulated industry experience
  • Cross-functional team leadership
  • Global market experience

Key Requirements

  • 12+ years B2B Product Marketing, Growth, or GTM leadership
  • 6+ years people management experience
  • Proven experience driving adoption/expansion tied to revenue
  • Strong understanding of enterprise sales cycles
  • Experience leading Product Marketing teams

Work Rights

Not specified

Tailored Resume

Cover Letter