Campaign Director, Cio Persona

Workday

Pleasanton, California, USA
Base: $170,600 - $255,800 usd (pleasanton); bonus/...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization leadership
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The successful candidate will operate as a strategic hub across Marketing, Product, Brand, and Regional teams to ensure a unified multichannel story is brought to market.
  • Workday offers a flexible work approach requiring at least half of the time spent in-office or in the field, combined with competitive compensation including base salary, bonus, and stock grants.

Matching Summary

This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization leadership
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Collaborative player-coach approach
  • Curious minds and courageous collaborators
  • Experience with Salesforce and Marketo

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Proven experience marketing to technical buyers
  • Understanding of modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

Cover Letter