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Veeam is looking for a Senior Alliance Product Marketing Manager to lead their go-to-market strategy and execution with strategic technology partners. The ideal candidate will possess strong cross-functional leadership skills, along with a background in product marketing, particularly in the B2B software or high-tech industries.
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Job Summary
Veeam is seeking a Senior Alliance Product Marketing Manager to lead go-to-market strategy with strategic technology and ecosystem partners.
The role involves developing integrated co-marketing plans and executing joint campaigns across the buyer journey for partners like HPE, IBM, Dell, and Lenovo.
Candidates must define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution.
Matching Summary
Match Score: 75
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Veeam is looking for a Senior Alliance Product Marketing Manager to lead their go-to-market strategy and execution with strategic technology partners. The ideal candidate will possess strong cross-functional leadership skills, along with a background in product marketing, particularly in the B2B software or high-tech industries.
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Skills & Requirements
Must-have
End-to-end GTM strategy for OEM partners
Joint campaign and content development
Sales enablement and event management
MDF program and budget management
Pipeline and revenue contribution tracking
Nice-to-have
Test-and-learn mindset with data pivoting
Experience in cloud or SaaS environments
Strong cross-functional leadership skills
Self-starter dedicated to business success
Key Requirements
5+ years experience in product marketing or alliance marketing
Bachelor's degree in Marketing, Business, CS, or Engineering
Familiarity with alliance models including reselling and ecosystem GTM
Preference for software, cloud, SaaS, data protection, or security background