Senior Manager, Employee Channels

General Motors

Warren, United States
Hybrid
Editorial strategy for employee channels
Multi-channel governance
Frontline enablement
GM is modernizing how we communicate with employees across corporate offices and manufacturing sites, seeking a Senior Manager, Employee Channels to lead integration of the editorial strategy

Job Summary

  • GM is modernizing how we communicate with employees across corporate offices and manufacturing sites, seeking a Senior Manager, Employee Channels to lead integration of the editorial strategy.
  • This leader will set the editorial direction, guardrails and priorities for employee content and channels, working in close partnership with content owners and production teams.
  • The role blends editorial leadership, multi-channel governance, and frontline enablement to deliver clear, consistent and relevant employee communications at scale.

Matching Summary

GM is modernizing how we communicate with employees across corporate offices and manufacturing sites, seeking a Senior Manager, Employee Channels to lead integration of the editorial strategy.

Skills & Requirements

Must-have

  • Editorial strategy for employee channels
  • Multi-channel governance
  • Frontline enablement
  • Content strategy for frontline app
  • Integrated editorial calendar
  • Issues and crisis communications

Nice-to-have

  • Drive meaningful change
  • Foster inclusion and belonging
  • Experimenting with AI-powered tools

Key Requirements

  • 13+ years in communications
  • Bachelor's Degree Required
  • Experience guiding senior communicators
  • Experience designing communications for frontline workers
  • Data-driven approach to editorial planning

Work Rights

Not specified

Tailored Resume

Cover Letter