Senior Paid Media Specialist, B2b Performance Marketing

Thomson Reuters

Base: $74,200 usd - $137,800 usd; bonus/equity: an...
Hybrid
Dv360 display, google, online video, social
B2b paid media experience
Audience segmentation and optimization
This role owns strategy and hands-on execution across paid media channels to drive qualified leads and pipeline for B2B solutions

Job Summary

  • This role owns strategy and hands-on execution across paid media channels to drive qualified leads and pipeline for B2B solutions.
  • Key responsibilities include building and optimizing audience segments, running structured testing, and measuring impact via analytics platforms.
  • Thomson Reuters offers a flexible hybrid work model, comprehensive benefits, and opportunities for career development and growth.

Matching Summary

This role owns strategy and hands-on execution across paid media channels to drive qualified leads and pipeline for B2B solutions.

Salary

Base: $74,200 USD - $137,800 USD; Bonus/Equity: Annual Bonus based on performance; Benefits: Comprehensive benefit plans

Skills & Requirements

Must-have

  • DV360 Display, Google, Online Video, Social
  • B2B paid media experience
  • Audience segmentation and optimization
  • Full-funnel demand creation strategy
  • Adobe Analytics and Tableau reporting
  • Budget management and pacing

Nice-to-have

  • Cross-functional collaboration
  • Continuous learning and skill development
  • Hybrid work model
  • Work-life balance initiatives

Key Requirements

  • 3-5 years of hands-on B2B paid media experience
  • Google Ads certification required
  • Bachelor's degree in Marketing, Business, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter