Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams
Job Summary
Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.
Translate category growth strategies into holistic, data-driven media plans across offline, online, and retail media channels while ensuring activation quality and continuous optimisation.
Operate as the country media consigliere to senior leadership and external partners, driving media efficiencies, savings, and improved performance marketing outcomes.
Matching Summary
Lead the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.
Skills & Requirements
Must-have
data-driven media planning
media budget management
cross-functional stakeholder collaboration
agency and ecosystem leadership
media operations and governance
social-first demand generation
performance marketing and e-commerce
Nice-to-have
pioneer mindset with strong analytics
agile in shifting market conditions
senior stakeholder influence
collaboration and communication skills
change leadership to embed innovation
Key Requirements
holistic brand communication leadership
advertising/media budget management experience
data-driven marketing and e-commerce expertise
ability to advise on media and data-driven marketing