Head Of Customer Engagement activation

General Motors Australia & New Zealand

**
10+ years marketing production leadership
7+ years people leadership experience
Build and scale in-house production studio
** The Head of Customer Engagement Activation at General Motors Australia & New Zealand will lead the marketing and operational efforts for 1:1 customer communications, focusing on performance-driven leadership and the optimization of customer outcomes. The role requires collaboration across various teams and aims to transform the current activation model through innovative strategies and modern MarTech tools. **

Job Summary

  • This role is responsible for activating, operating, and delivering end-to-end 1:1 customer communications while optimizing customer outcomes and business growth.
  • The successful candidate will design and stand up an end-to-end CRM in-house studio to unify ways of working across digital and physical channels.
  • General Motors offers a hybrid work environment where the selected candidate is expected to report to a specific location at least three times a week.

Matching Summary

Match Score: 75

** The Head of Customer Engagement Activation at General Motors Australia & New Zealand will lead the marketing and operational efforts for 1:1 customer communications, focusing on performance-driven leadership and the optimization of customer outcomes. The role requires collaboration across various teams and aims to transform the current activation model through innovative strategies and modern MarTech tools. **

Skills & Requirements

Must-have

  • 10+ years marketing production leadership
  • 7+ years people leadership experience
  • Build and scale in-house production studio
  • Deep CRM 1:1 communication workflow expertise
  • Modern MarTech ecosystem knowledge
  • Process redesign and continuous improvement
  • Agency and vendor management skills

Nice-to-have

  • Experience with AI and automation tools
  • Background in automotive or retail sectors
  • Global multi-region studio scaling experience
  • MBA or graduate degree in business
  • Hands-on approach to testing new capabilities
  • Strong executive presence and influence
  • Entrepreneurial mindset for building net-new capabilities

Key Requirements

  • Bachelor Degree required
  • 10+ years leading marketing production
  • 7+ years in people leadership roles
  • No immigration sponsorship provided

Work Rights

Must have valid Australian work authorization without sponsorship

Tailored Resume

Cover Letter