The Senior Director of Shopper Marketing at Coca-Cola Japan will lead the development and execution of shopper engagement strategies across various channels and categories to increase shopper transactions. The ideal candidate will possess over ten years of experience in marketing, particularly within the FMCG/CPG industry, and will be responsible for integrating insights into actionable strategies to optimize retail performance
Job Summary
The Senior Director is responsible for bringing brand strategies to life at the point of purchase across stores, shelves, and digital retail environments to increase basket incidence.
This role leads the development of retailer-specific growth strategies and shapes Joint Business Plans through shopper-led growth opportunities.
The position requires building a high-performing team with future-ready capabilities in shopper science, retail media, analytics, and omnichannel execution.
Matching Summary
Match Score: 85
The Senior Director of Shopper Marketing at Coca-Cola Japan will lead the development and execution of shopper engagement strategies across various channels and categories to increase shopper transactions. The ideal candidate will possess over ten years of experience in marketing, particularly within the FMCG/CPG industry, and will be responsible for integrating insights into actionable strategies to optimize retail performance.
Skills & Requirements
Must-have
10+ years FMCG/CPG marketing experience
Deep understanding of shopper behavior science
Retail media ecosystem management expertise
Joint Business Plan (JBP) development skills
Fluency in English and Japanese business level
Nice-to-have
Experience in beverage industry preferred
Strong agency ecosystem leadership
Data-driven investment decision making
Cross-functional matrix organization leadership
Innovation in content formats and personalization
Key Requirements
Bachelor's degree in Marketing or Business Administration
10+ years progressive experience in marketing or commercial strategy
Business level fluency in both English and Japanese