Channel Lead, Tmall

COS

Shanghai, China
On-site (4 days a week)
Tmall platform execution experience
Digital sales and profitability analysis
Cross-functional stakeholder collaboration
COS is seeking a Channel Lead for their Tmall operations in Shanghai to drive commercial growth and optimize digital performance. The ideal candidate will be responsible for managing day-to-day operations, collaborating with internal and external stakeholders, and achieving sales targets through strategic execution

Job Summary

  • The Channel Lead acts as a strategic execution partner driving commercial growth by optimizing digital performance on the Tmall platform.
  • This role requires managing day-to-day operations, executing traffic acquisition plans, and ensuring alignment with brand guidelines across internal and external teams.
  • Candidates must demonstrate strong analytical skills to track KPIs such as conversion, retention, and profitability while collaborating with marketing and merchandising stakeholders.

Matching Summary

Match Score: 85

COS is seeking a Channel Lead for their Tmall operations in Shanghai to drive commercial growth and optimize digital performance. The ideal candidate will be responsible for managing day-to-day operations, collaborating with internal and external stakeholders, and achieving sales targets through strategic execution.

Skills & Requirements

Must-have

  • Tmall platform execution experience
  • Digital sales and profitability analysis
  • Cross-functional stakeholder collaboration
  • Customer retention and CRM initiatives
  • Operational discipline on digital platforms

Nice-to-have

  • Proactive solution-oriented mindset
  • Strong ownership of platform performance
  • Experience with external agencies and vendors
  • Ability to work in fast-changing environment

Key Requirements

  • Right to live and work in China required
  • Hands-on experience with Tmall platform mechanics
  • Proven ability to drive annual sales targets

Work Rights

Must have right to live and work in China

Tailored Resume

Cover Letter