Prudential Corporation Asia Ltd is seeking a Director of Marketing to lead its marketing strategies across Asia and Africa, focusing on digital transformation and customer engagement. The role demands a strong marketing leader with extensive experience in financial institutions, capable of driving sustainable growth through innovative, customer-centric campaigns
Job Summary
The role is accountable for driving sustainable performance and long-term growth across markets while supporting the organization's transformation into a customer-led business.
The Director will lead integrated marketing strategies covering above-the-line, digital, social media, and below-the-line communications to ensure consistency and impact across Asia and Africa.
Prudential pledges to create a culture where diversity is celebrated and inclusion assured, offering a platform for people to connect, grow, and succeed.
Matching Summary
Match Score: 85
Prudential Corporation Asia Ltd is seeking a Director of Marketing to lead its marketing strategies across Asia and Africa, focusing on digital transformation and customer engagement. The role demands a strong marketing leader with extensive experience in financial institutions, capable of driving sustainable growth through innovative, customer-centric campaigns.
Skills & Requirements
Must-have
15+ years marketing experience
Financial institution background
Regional marketing strategy execution
Digital marketing and AI optimization
Partnership modeling and management
Cross-functional team leadership
Nice-to-have
Africa market experience
Creative thinking and analytical balance
Agile marketing capabilities
Customer-obsessed culture fostering
Innovative engagement initiatives
Key Requirements
Minimum 15 years of marketing experience
Proven leadership in financial institutions or insurance
Experience managing regional advertising agencies
Strong track record in partnership modelling
Ability to manage shifting priorities in fast-paced environment