Digital Media And Marketing Specialist

University of Southern California

Los Angeles, CA, US
Base: $81,868 - $95,000 annually; bonus/equity: no...
Hybrid
Salesforce marketing cloud (pardot) engagement studio experience
Paid digital campaign management on linkedin meta reddit
Seo and aio content creation for organic traffic growth
The USC Sol Price School of Public Policy seeks a Digital Media and Marketing Specialist to drive enrollment through organic and paid marketing strategies

Job Summary

  • The USC Sol Price School of Public Policy seeks a Digital Media and Marketing Specialist to drive enrollment through organic and paid marketing strategies.
  • This role requires managing Pardot Engagement Studio campaigns and executing paid social media efforts on platforms like LinkedIn, Meta, and Reddit.
  • The position offers a hybrid work arrangement requiring two days on campus per week while collaborating closely with the Office of Admissions.

Matching Summary

The USC Sol Price School of Public Policy seeks a Digital Media and Marketing Specialist to drive enrollment through organic and paid marketing strategies.

Salary

Base: $81,868 - $95,000 annually; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud (Pardot) Engagement Studio experience
  • Paid digital campaign management on LinkedIn Meta Reddit
  • SEO and AIO content creation for organic traffic growth
  • Bachelor's degree in related field required
  • 3 years of marketing experience minimum

Nice-to-have

  • Experience in major research university admissions marketing
  • Master's degree with emphasis on marketing
  • Collaborative team player with strong presentation skills
  • Ability to work independently in hybrid environment
  • Knowledge of Large Language Model optimization strategies

Key Requirements

  • Bachelor's degree required
  • Minimum 3 years of relevant experience
  • Proficiency with Salesforce Marketing Cloud (Pardot)
  • Experience building paid digital marketing campaigns
  • Strong project management and organizational skills

Work Rights

Not specified

Tailored Resume

Cover Letter