Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps
Job Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Define and build the PLG framework, optimize onboarding, and implement automated, behavior-based messaging to drive user activation and expansion.
Collaborate with RevOps to ensure data integrity and trigger sales-assist motions for users ready to upgrade, while running continuous A/B tests to maximize conversion rates.
Matching Summary
Architect how users discover, adopt, and pay for the product, acting as the liaison between Product, Marketing, and RevOps.
Salary
$130,000 — $160,000 USD
Skills & Requirements
Must-have
Define and build PLG framework
Optimize onboarding flow
Behavior-based messaging
Data capture for PQLs
Run A/B tests on conversion
SQL or data visualization tools
Understand APIs and webhooks
Nice-to-have
Scrappy and collaborative
Growth mindset
Failing fast experimentation
Key Requirements
4+ years of experience in Growth Marketing, Product Management, or Growth Operations