Director Paid Media

Advocate Health

Base: $75.40 - $120.65; bonus/equity: not specifie...
Integrated media strategy
Full-funnel thinking
Media technology solutions
Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels

Job Summary

  • Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.
  • Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.
  • Drive organizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.

Matching Summary

Lead the development and implementation of an integrated media strategy that leverages advanced analytics and insights to drive business growth and strengthens the company's brand and marketing performance across all relevant channels.

Salary

Base: $75.40 - $120.65; Bonus/Equity: Not specified; Benefits: Comprehensive suite of Total Rewards

Skills & Requirements

Must-have

  • integrated media strategy
  • full-funnel thinking
  • media technology solutions
  • cross-channel media campaigns
  • data-driven strategies
  • AI, automation, and machine learning

Nice-to-have

  • organizational change and capability building
  • collaborative, learning-driven culture
  • culture of growth and innovation
  • experimentation with generative AI

Key Requirements

  • 7+ years progressive experience in paid media strategy
  • 3+ years management experience at a media agency
  • Demonstrated success managing multi-million-dollar media budget
  • Bachelor’s degree in business, marketing, advertising or related field

Work Rights

Not specified

Tailored Resume

Cover Letter