Senior Digital Planner

EssenceMediacom Holdings Limited

Milan, Italy
**
Digital campaign planning and buying
Media plan development and execution
Campaign performance analysis and reporting
** WPP Media is seeking a Senior Digital Planner in Milan, Italy, to manage and optimize digital marketing campaigns, ensuring effective media planning within budget constraints. The ideal candidate will have experience in digital campaign management and a strong analytical background to deliver performance insights. **

Job Summary

  • The role focuses on delivering the most effective media plan given a specific budget and objective.
  • Candidates will manage day-to-day implementation and optimization of digital campaign activities including planning and buying.
  • The position requires analyzing campaign results to deliver competitive reports and recommend tactical changes to maximize performance.

Matching Summary

Match Score: 75

** WPP Media is seeking a Senior Digital Planner in Milan, Italy, to manage and optimize digital marketing campaigns, ensuring effective media planning within budget constraints. The ideal candidate will have experience in digital campaign management and a strong analytical background to deliver performance insights. **

Skills & Requirements

Must-have

  • digital campaign planning and buying
  • media plan development and execution
  • campaign performance analysis and reporting

Nice-to-have

  • knowledge of online channel commercial offers
  • experience with AI-driven marketing platforms
  • ability to recommend tactical changes for growth

Key Requirements

  • Experience in digital media planning and buying
  • Strong analytical skills for campaign performance
  • Awareness of online channel commercial offers

Work Rights

Not specified

Tailored Resume

Cover Letter