Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Hybrid
10+ years leading global b2b marketing campaigns
8-10+ years marketing to cios or technical buyers
Experience in complex matrixed organizations
Workday is seeking a Campaign Director focused on the CIO persona, responsible for leading the global campaign strategy for enterprise IT buyers. This senior-level role requires a blend of strategic vision and hands-on execution to define and communicate Workday's position as a leader in AI and enterprise solutions

Job Summary

  • This role is responsible for defining Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The Campaign Director will orchestrate a globally aligned multichannel GTM approach across digital content field and partner channels to ensure a seamless customer experience.
  • Workday offers a flexible work approach requiring at least half of the time each quarter to be spent in the office or in the field with customers and partners.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director focused on the CIO persona, responsible for leading the global campaign strategy for enterprise IT buyers. This senior-level role requires a blend of strategic vision and hands-on execution to define and communicate Workday's position as a leader in AI and enterprise solutions.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years leading global B2B marketing campaigns
  • 8-10+ years marketing to CIOs or technical buyers
  • Experience in complex matrixed organizations
  • Deep understanding of enterprise AI and cloud ecosystems
  • Proven experience with Salesforce Marketo Tableau tools

Nice-to-have

  • Executive presence and hands-on collaborative approach
  • Ability to lead cross-functional teams without direct authority
  • Strong strategic optimization mindset using analytics
  • Experience translating complex product portfolios into campaigns

Key Requirements

  • 10+ years of global B2B marketing experience
  • 8-10+ years targeting CIOs or enterprise IT audiences
  • 5+ years working in complex matrixed organizations
  • Understanding of modern B2B marketing tech stack

Work Rights

Not specified

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